Most entrepreneurs don’t fail. They lose momentum.

It happens when they override their emotional signal system. Advice only works after alignment — not before.

You’re not a beginner. You’ve built a business. You’ve had success. Team. Clients. Results.
But lately, something feels off. You keep refining, optimizing, pushing through — but it’s flat.
Hard work without progress. Activity without direction.
There’s no big crisis, but no fire either. No drama, but no clarity.
And in between meetings, you hear that quiet voice:

“Is this really what I envisioned?”

It’s not your mindset.
It’s not your strategy.
You’re solving the right problem — from the wrong angle.

Every day, you make decisions. But when those decisions don’t match how you naturally think, feel, and act — you lose energy. You lose flow. You lose you.
Not because you have imposter syndrome.
But because you rely on willpower instead of alignment.

The Self-Coaching Loop™ introduces a simple, powerful philosophy — based on timeless principles: start with talents (not weaknesses), work from the inside out, and treat intuitive signals as real data. Grounded in CliftonStrengths, Intentional Change Theory, Neurobiology, and 15 years of Reindert Westrik’s coaching experience, it shows you how to make smart, emotionally intelligent decisions — even under pressure — by unlocking the insight you already have.

To bring this philosophy into daily practice, the book introduces the Insight Activation Model: a practical 5-step operating system you can apply every day to move from insight to aligned action — fast.

Inside, you’ll discover how to:

• Identify the real issue — not just the symptoms
• Clarify what you actually want (not what others expect)
• Stop the loop that keeps you from taking the action you already know is right
• Use your strengths to make confident, aligned decisions
• Build a business that reflects who you are — and keeps you energized

Whether you’re navigating a plateau or preparing for your next big move, the Self-Coaching Loop™ provides the philosophy to realign — and the Insight Activation Model gives you the daily operating system to restore momentum, emotionally and strategically.

This isn’t mindset work. It’s decision work.

And it’s time to become the insight-driven entrepreneur your business needs.