About the Author

Reindert Westrik · Creator of The Self-Coaching Loop™

Reindert Westrik is a strengths-based strategist and the creator of The Self-Coaching Loop™. He helps entrepreneurs regain clarity, confidence, and momentum—without relying on outside advice first. His work is designed for founders who think deeply and want their business to create real, sustainable impact.

A certified CliftonStrengths^® coach and entrepreneur, Reindert has over a decade of experience in strengths-based coaching. He has worked with hundreds of business owners, leaders, and teams—guiding them to unlock potential and achieve breakthroughs by leveraging their natural way of thinking, feeling, and acting.

His approach blends positive psychology, neurobiology, and practical business strategy into a clear method that fuels insight and converts it into sustainable action. This evolved into the Insight Activation Model—a simple, repeatable way to make smarter decisions under pressure and build a business that feels aligned, alive, and effective.

“Advice only works after alignment — not before.”

Reindert believes true freedom isn’t found in more effort, but in knowing what is right for you—and having the insight to act on it. His guiding values are courage, wisdom, and growth.

Signature Talents

• Activator
• Strategic
• Restorative
• Learner
• Focus

CliftonStrengths^® is a registered trademark of Gallup, Inc. Used with permission where applicable.